Learn How To Create A Profitable Food Blog That Is EASY To Manage

In As Little As 10 Hours Per Week! 

FBE Academy is the only systems-based program for food bloggers.

 

Through workflows and skills mastery we will transform your "flying by the seat of your pants" blog into a real organization - with structure, influence - and real measurable profits.

By the end of this course you will have:

    • A profitable streamlined production system for high quality blog content

    • The skills you need to produce the highest quality food photography & videography.

    • An organic traffic machine that makes you money every day on auto pilot!

       

      FBE Academy will teach you to:

      • Produce 10x more content in the same amount of time!

      • Systematize your blog production so it runs like a well oiled machine.

      • Get crystal clear on your annual, quarterly, weekly and daily goals.

      • Know exactly what to do to generate income with every single blog post you produce!

      As you can imagine, this creates a dramatic impact on your traffic and revenues!

      BIG SISTER HAT ON: I’M ABOUT TO BE REALLY TRANSPARENT AND HONEST HERE.

      The truth is: most food blogs will fail.

      Of the thousands and thousands of food blogs that are launched every day, unfortunately nearly all of them will fail to produce their full income potential.
       
      The good news?
       
      Your blog doesn't have to suffer the same fate.
       
      We have all the systems right here ready to go for you.

      I GET IT. MORE THAN YOU CAN EVEN IMAGINE.


      If we haven't met yet, I'm Dani. I started my food blog as a 23 year old stay-at-home mom with 2 babies. I had never run a successful business before and my only equipment was a crappy old camera that I didn't know how to use.

       

      I had postpartum depression, a colicky newborn, was 3,000 miles away from our family, and we were scraping by on a single income minimum wage, food stamps & WIC.

      I HAD EVERY POSSIBLE EXCUSE YOU CAN IMAGINE TO FAIL...

      I HIRED COACHES AND SYSTEMIZED MY BUSINESS ONE STEP AT A TIME.

      AND EVERY SYSTEM I PUT IN PLACE MADE MY LIFE EASIER, AND GREW MY INCOME EXPONENTIALLY.

      FINALLY, I was bringing in GREAT money EVERY. SINGLE. MONTH! 

       

      More visibility brought more revenue from traffic and more opportunities my way with brands and features.

       

      My work has been featured on media outlets such as Huffington Post, Prevention, MSN, Food Network CA, Country Living, Parade, Fox News Magazine, Delish, & many more. 

       

      I've had the honor to work with national & international brands including KitchenAid, Kroger, Anolon, The International Housewares Association, Sabra, California Giant Strawberries, Blue Diamond Almonds, Safeway and many more. 

      You've heard my story. Now the question I have for you is:

      ARE YOU READY TO STEP INTO THE SUCCESS YOU DESIRE?

        The FBE Academy Learning Path

        The FBE Academy Learning Path

        FBE Rockstars

        step by step guides

        seo training

        Optimize your site from the ground up and lay out a strategic SEO plan.

         

        Learn how to guarantee that you get traffic from every single blog post you produce.

        bulk shoot system

        skills courses

        Your photos and videos tell the story. Learn all the skills you need to produce professional magazine quality imagery and videography. 

         

        Master your editing workflows so that you can edit those bulk shoots in a flash!

        sales courses

        If you are a deeper researching type and still need more facts before you enroll, we have more for you to geek out on below…

        The 30 Day Blog Launch Challenge™

        14 Day Business Quickstart

        Get your business legal & bookkeeping systems established THE RIGHT WAY.

         

        You'll come out of this course confident your business is setup and ready for exponential growth!

        • CREATING YOUR UNIQUE NICHE

        • NAMING & TRADEMARKS

        • DOMAIN NAME SELCTION & PURCHASE

        • PASSWORD & ACCESS MANAGEMENT

        • AUDIT PROOFING YOUR FOOD BLOG

        • BOOKKEEPING & TAX PREP

        • COMPANY STRUCTURE FILING (LLC, DBA)

        30 Day Blog Launch Challenge

        In just 30 days of work we will launch or relaunch your blog making sure your site & content is SEO optimized from the ground up.

        • WORDPRESS SETUP

        • BRANDING & LOGOS

        • EMAIL LIST SETUP

        • CATEGORY & PAGE STRUCTURE

        • IMAGE OPTIMIZATION 

        • HTML BASICS

        • SEO OPTIMIZED BLOG POST TEMPLATES

        • AND MORE!

        ASCEND CHILD THEME FOR GENERATEPRESS

        Exclusive for FBE Academy members!

         

        Get access to our child theme settings to customize your blog for a wicked fast SEO optimized theme completely free! 

         

        Designed by Dani and coded by our group technical expert you get the ultimate combination of expertise paired with Generatepress's world class support!

         

        *Please note Generatepress is a stand alone company and costs $59 per year for your main license (that's CRAZY cheap for a good theme!).

         

        This theme layers over the top of the core theme to make it more useable, beautiful and sets up all your pages/widgets/posts with our templates!

        THE BULK SHOOT SYSTEM

        PHYSICAL SYSTEMS & DIGITAL SYSTEMS

        • CLICKUP & GOOGLE DRIVE SYSTEM

        • DIGITAL FILE MANAGEMENT SYSTEMS

        • TEAM PRODUCTION CALENDAR WORKFLOW

        • KITCHEN SETUP

        • SETTING UP YOUR SHOOT SPACE

        • STYLING KITS & TRAYS

        • DESK & CAMERA GEAR SETUP

        • SD CARD FILE MANAGEMENT

        • RECIPE WORKFLOW SYSTEM

        • DATA BACKUP SYSTEMS

        RECIPE TESTING & MEDIA WORKFLOWS

        • WEEKLY SCHEDULE AND PLANNING

        • RECIPE TESTING FLOW

        • HOW TO PROPERLY WRITE A RECIPE

        • SPEED STYLING SETUPS

        • ELIMINATING RESHOOTS

        • PREP DAY GUIDE & CHECKLISTS

        • RECIPE PROJECT SHEETS & SHOOT CHECKLIST

        THE BULK SHOOT WORKFLOW

        • SETTING YOURSELF UP FOR SUCESS (WHAT YOU MUST MASTER BEFORE BULK SHOOTING!)

        • BULK SHOOT STATIONS

        • BULK SHOOT FLOW

        • STYLING KIT SETUPS

        • SHOOT APRON SETUP

        • WORKING WITH PHOTOGRAPHERS & ASSISTANTS

        • SHOOTING IN TINY SPACES

        • AND MORE!

        FOOD MEDIA SKILLS COURSES

        NATURAL LIGHT & FOOD PHOTOGRAPHY

        Master your light and designing your sets for gorgeous photos every time! Learn over my shoulder how I shoot and edit to achieve 3 unique looks!

        • TOOLS & EQUIPMENT RECOMMENDATIONS

        • BUILD OUR CUSTOM SHOOT CART

        • SHOOTING TETHERED

        • COMPOSITION & SET DESIGN

        • MANIPULATING NATURAL LIGHT

        • LIGHT & AIRY (SHOOT & EDIT)

        • BRIGHT & BRILLIANT (SHOOT & EDIT)

        • DARK & MOODY (SHOOT & EDIT)

        LIGHTROOM MASTERY & PHOTOSHOP 101

        These two photo editing course take you deep into the world of Lightroom to create a content MACHINE. This system is a member favorite and completely LIFE CHANGING!

        • OUR COMPLETE WORKFLOW FROM START TO FINISH

        • OUR FILE ORGANIZATION SYSTEM

        • EDITING TUTORIALS FOR TOOLS

        • BULK EDITING

        • REPAIRING IMAGES

        • CREATING YOUR OWN CUSTOM PRESETS

        • COMPOSITING & GRAPHICS

        DSLR CAMERA BASICS

        Learn how to run your DSLR quickly and easily! We break down just what you need to quickly master your camera with none of the techno gibberish.

        • FILE TYPES

        • LEARN TO SHOOT IN MANUAL FAST!

        • WHITE BALANCE

        • METERING MODES

        • MASTER YOUR FOCUS

        • CAPTURING ACTION

        • PRACTICAL APPLICATION DEMOS!

        VIRAL VIDEO & EDITING

        Learn how to shoot viral hands in pans videos (ours have reached over 65 million viewers) & YouTube shoots!

        • BEHIND THE SCENES

        • BULK SHOOT SETUPS FOR VIDEO

        • PICKING GOOD RECIPE TOPICS

        • PREMIERE PRO EDITING TUTORIALS

        • MULTI CAMERA SHOOTING

        • STORY BOARDING

        • CHECKLISTS & CHEAT SHEETS

        • YOUTUBE SET BEHIND THE SCENES

        ARTIFICIAL LIGHT 

        Can't shoot during the day? Got you covered! Learn how to light your sets for tabletop as well as YouTube shoots!

        • GEAR KIT RECOMMENDATIONS BY BUDGET (BUDGET, MID & PRO)

        • DIFFUSION & ADVANCED BOUNCING

        • FEATHERING LIGHT

        • EXPANDING LIGHT

        • REPLICATE AIRY NATURAL LIGHT

        • CONTINUOUS LIGHTING

        • YOUTUBE VIDEO LIGHTING

        FOOD STYLING VAULT

        Learn all the food styling hacks we use to create beautiful (and almost always edible) dishes that pop on camera! 

        • OVER 35 TOPICS! 

        • DRINKS

        • PASTA

        • DESSERTS

        • STEAM EFFECTS

        • CASSEROLES

        • AND SO MUCH MORE!

        SEO With Heart™

        Learn the core research and tactical strategies your blog needs to rank on page 1!

         

        Then systematize & streamline your SEO journey into the 3 powerful modes.

         

        Your blog is launched, your content machine has been built and now it is time to kick your traffic into hyper drive with SEO with Heart!

         

        Let's be honest.

         

        Blogging with no end in sight is lame. 

         

        It's way more fun to come in with a strategic plan of exactly what metrics and skills you need to hit to meet your goals.

         

        This is the step-by-step guide leading you through the production schedule and skills that you must master and the benchmarks you are aiming for!

         

        This course pairs intimately with the SEO with Heart course, the Align Weekly Calibration and our accountability pods for a fully integrated system!

         

        So that you know exactly what to focus on first to drive massive blog growth!

        THE 4 Year to Retirement ROADMAP™

        • Goals & Baby Steps: step-by-steps of what you should master first and where to find it.

        • The Retirement Calculator: calculate your individual metrics to hit your income goals, no matter how big or small!

        • Your SEO Scorecard: isolate down your unique SEO metrics to track to ensure that EVERY post you create is an ideal piece of content long term. 

        • The 4 Year Path: color coordinated spreadsheets and printable charts to keep your goals visually in front of you!

        Builder Mode

        Create your content plan and begin the first layer of strategic building.

         

        Build content the right way the first time, or revamp your old blog posts!

         

        Contender Mode

        Boss Mode

        • SITE SPEED 101

        • SITEMAPS

        • GOOGLE AUTHORITY

        • GOOGLE ANALYTICS TRAININGS

        • GOOGLE SEARCH CONSOLE

        • BACKLINKS 

        • CREATING A LINK WEB

        • OPTIMIZING OLD CONTENT

        • COMPETITOR KEYWORD RESEARCH

        • SEMRUSH TRAININGS

        • AHREFS TRAININGS

        • KEYSEARCH TRAININGS

        • AUDITING OLD SITES

        • SUBMITTING URLS MANUALLY

        • KEYWORD RESEARCH

        • PINTEREST KEYWORD RESEARCH 

        • FINDING SEASONAL KEYWORD GEMS

        • CONTENT SILOS

        • CATEGORY STRUCTURE

        • PILLAR CONTENT

        • QUARTERLY KEYWORD PLANNING

        Sales With Heart

        Take control of your income by selling directly to brands & blog readers with our two powerful sales courses! Our students have collectively earned hundreds of thousands of dollars from these courses!

        MASTERING THE SALES PROCESS

        Learn to sell authentically and with ease.

        Work directly to brands with our detailed step-by-step training & templates to master cold pitching, discovery calls and closing...even if you HATE sales!

        • SALES WORKBOOK & GOAL TRACKERS

        • MARKETING MATERIALS DEVELOPMENT

        • PITCHING CHALLENGE

        • 10 PITCH EMAIL TEMPLATES! 

        • THE ART OF DISCOVERY CALLS

        • CLOSING CALL WITH EASE

        • PROPOSAL EXAMPLES & TEMPLATES

        • CONTRACT EXAMPLES & TEMPLATE

        • INVOICING STEP BY STEP

        • TESTIMONIAL HACKS & TEMPLATES

        SALES FUNNEL BOOTCAMP

        Create and monetize your own digital products! 

        Learn how to create your own products and courses and sell directly to your readers!

        • EMAIL OPT IN FREEBIE FUNNELS

        • RECIPE E-COOKBOOK FUNNEL

        • HOW TO DESIGN A DIGITAL COOKBOOK

        • LAUNCH SCHEDULES

        • EVERGREEN FUNNELS

        • CLICKFUNNELS TUTORIALS

        • THRIVECART TUTORIALS

        • FACEBOOK ADS 101

        • CANVA TEMPLATES & TRAININGS

        1 YEAR ACCESS TO

        FBE ROCKSTARS COMMUNITY

        The missing link you have been looking for? It's the Rockstars community.

        ACCOUNTABILITY

        ACCOUNTABILITY PODS

        MENTORSHIP

        Dani is personally in the group and provides customized advice throughout the week as well as direct answers to questions submitted on the Q&A thread.

        TRAINING REQUESTS

        Every member has access to our training request board to submit, vote and track the new trainings that are coming down the pipeline! 

        HIVE MIND

        Frustrated with something? Need a contact for a new VA? Looking for feedback on your new logo? We've got you covered with expert alumni in the group! 

        WHAT MEMBERS SAY ABOUT FBE ROCKSTARS


        2 MORE EPIC BONUSES!

        The Align Planning System

        Our in depth guided onboarding assessments & goal planning sessions pair with our gorgeous guidebook & planner for 🔥🔥🔥

         

        Woo meets practical application.

        • GORGEOUS 60 PAGE GUIDEBOOK (DIGITAL OR PRINTABLE)

        • THE ALIGN WEEKLY CALIBRATION PLANNER

        • VISION BOARD TEMPLATE

        • 5 GUIDED COACHING CALLS

        • ANNUAL, QUARTERLY, AND WEEKLY GOALS

        • WEEKLY ACCOUNTABILITY

        • QUARTERLY PLANNING CALLS

        LAWYER DRAFTED LEGAL CONTRACT TEMPLATE

         

        "Working with Dani has been incredible! I was able to negotiate a contract for 4x my normal rate (that is several THOUSAND dollars!).

         

        That is SO much more than I would have ever had the courage to ask for. Thank you SO much!!!"

         

         

        Kita Roberts

        GirlCarnivore.com

        DESIGNED BY A BUSY MOM

        EVERYTHING IS ONLINE

        The entire program is based online & everything is recorded so you can participate from home, work or anywhere your travel loving heart desires!

         

        All course materials, including streaming videos, PDF's, spreadsheets and additional resources are within our GORGEOUS online member portal!

         

        We have students from all over the globe!

        30 DAY BLOG LAUNCH CHALLENGE

        • THE 14 DAY BUSINESS QUICKSTART (VALUE $197)

        • THE 30 DAY BLOG LAUNCH CHALLENGE (VALUE $297)

        • ASCEND CHILD THEME FOR GENERATEPRESS (VALUE $297)

        THE CONTENT MACHINE

        • THE BULK SHOOT SYSTEM (VALUE $1,997)

        • DIGITAL SYSTEMS MASTERY (VALUE $1,997)

        • NATURAL LIGHT & FOOD PHOTOGRAPHY (VALUE $197)

        • PHOTOSHOP MASTERCLASS (VALUE $197)

        • VIRAL VIDEO TRAINING (VALUE $497)

        • DSLR BASICS  (VALUE $297)

        • ARTIFICIAL LIGHT MASTERY (VALUE $397)

        • FOOD STYLING VAULT (VALUE $297)

        SEO WITH HEART

        SALES WITH HEART

        • SPONSORED POST CONTRACT TEMPLATE (VALUE $397)

        FBE ROCKSTARS

        • ACCOUNTABILITY PODS

        • ANNUAL & QUARTERLY PLANNING

        • THE ALIGN PLANNING SYSTEM (VALUE $397)

        • MONEY & MINDSET MASTERY (VALUE $697)

        • INSIDER EARLY BIRD ACCESS TO LIVE EVENTS!

        • THE ALIGN PLANNING SYSTEM (VALUE $397)

        • MONEY & MINDSET MASTERY (VALUE $697)

        • INSIDER EARLY BIRD ACCESS TO LIVE EVENTS!

          LET'S TAKE YOUR BLOG TO A WHOLE NEW LEVEL!

          PAY IN FULL

          $1,997

          TAKE YOUR BLOG TO A WHOLE NEW LEVEL THIS YEAR!

          TOTAL VALUE: $20,364

            

          GET STARTED TODAY FOR ONLY $197!

          12 PAYMENTS

           

           

           

           

          $197/mo

          BEST VALUE!


          PAYPAL CREDIT ELIGIBLE!

          Judy Purcell


          "This course was exactly what I needed to take my business to the next level!

           

          Dani's attention to detail and obvious real life experience with the process is spot on! 

           

          In just a few short weeks I have more focus, clearer direction, and concrete steps to reach the goals I've dreamed about for so long."

          SavoringToday.com

          Diana Johnson


          "Dani's tips, and easy going teaching style, have been integral in helping me to streamline my client photography.

           

          I'm now able to shoot 50+ recipes a month without breaking a sweat!

           

          This has allowed me to keep my blog running, my clients happy and still have time with my kids!"

          EatingRichly.com

          Char Ferrara


          "Investing in this program is by far one of the best decisions I have ever made for my business. 

           

          I’ve already seen improvements not only in my numbers but most importantly, in my mindset as well.

           

          Dani has provided me with so much clarity and direction, along with the tactical strategies on how to reach my goals. "

          Fantette Rickert


          "Working with Dani has been instrumental in the development of my business. She helped me develop systems and worksheets to track said goals and stop wasting time I didn't have. But what I am even more greatful for is that she gave me the courage to reach out to the people and brands I want to work with and the confidence to ask for what my work was worth.

           

          Today my business is thriving and I for the first time since I started, feel like I know what I am doing and I am confident that I am bringing great value to my clients."

          French.ly

          Anushree Shetty


          "I wish FBE was around when I started food blogging two years ago -

          I would have started off right and been profitable long ago!

           

          If you are looking for a simple system that works, one that will help you get focused and organized, FBE is the way to go.

           

          From time saving tips on organizing your blog to helping with food photography/video/ SEO - the course covers it all. The investment was totally worth it!"

          SimmerToSlimmer.com

          Brianne Izzo


          "Dani has such a great practical, business mindset, which is something those of us in a creative field need at times. We all want to create, but in order to make money from creating, sometimes we need someone to break it down into concrete systems and achievable steps in order to truly run a business.

           

          And while I appreciate and need her practical side, she is always encouraging us to set goals and reach for our dreams, just as she has done herself. 

           

          Plus, her own beautiful content speaks for itself and inspires me to improve. Luckily she has the know-how, tips and tricks, and teaching style to help with that as well!"

          CupcakesAndKaleChips.com

          "Everything Dani puts out is top notch, stunningly beautiful and the highest quality. Her attention to detail is apparent in everything she touches. She has so many years of experience, in so many areas. 

           

          Even though I am not a photographer or food blogger myself, I would send any food blogger to her without one ounce of doubt that she would over deliver for them. She has invested SO much into FBE Academy to make it the very best it can be and it is an insane value."

          INCOME & TRAFFIC TESTIMONIALS


          Do I get access to everything at once? 

          What is your refund policy?

          I'm in business already or an advanced blogger. Why do I need this program? 

          I'm brand new. Is this for me? How long will it take for my blog to start making money?

          Who are you exactly and why are you qualified to teach this course?

          Is there anything your course does not cover? 

          Is it lifetime access? Is the course updated? Can I stay longer than 1 year? 

          I TRULY BELIEVE YOU ARE ON THIS PAGE FOR A REASON


          AND I DON'T SAY THAT AS A WOO-WOO STATEMENT OR BECAUSE I NEED YOUR MONEY.

           

          I DON'T.

           

          I say it because I know this program will absolutely REVOLUTIONIZE your life if you let it.

           

          And I say that with great confidence from my own experience and my students experiences.

           

          THIS WORKS. If you show up.

           

          My mentors and masterminds changed my life forever in more ways than I can express in a paragraph. I would not be the person I am today without them betting on me and my heart is to pay that work forward for the rest of my life. 

           

          My goal in life is to help as many people as possible break through their mental garbage & fears to become who it is they know they were meant to be. 

          WHAT MEMBERS SAY ABOUT FBE ROCKSTARS


          30 DAY BLOG LAUNCH CHALLENGE

          • THE 14 DAY BUSINESS QUICKSTART (VALUE $197)

          • THE 30 DAY BLOG LAUNCH CHALLENGE (VALUE $297)

          • ASCEND CHILD THEME FOR GENERATEPRESS (VALUE $297)

          THE CONTENT MACHINE

          • THE BULK SHOOT SYSTEM (VALUE $1,997)

          • DIGITAL SYSTEMS MASTERY (VALUE $1,997)

          • NATURAL LIGHT & FOOD PHOTOGRAPHY (VALUE $197)

          • PHOTOSHOP MASTERCLASS (VALUE $197)

          • VIRAL VIDEO TRAINING (VALUE $497)

          • DSLR BASICS  (VALUE $297)

          • ARTIFICIAL LIGHT MASTERY (VALUE $397)

          • FOOD STYLING VAULT (VALUE $297)

          SEO WITH HEART

          SALES WITH HEART

          • SPONSORED POST CONTRACT TEMPLATE (VALUE $397)

          FBE ROCKSTARS

          • ACCOUNTABILITY PODS

          • ANNUAL & QUARTERLY PLANNING

          • THE ALIGN PLANNING SYSTEM (VALUE $397)

          • MONEY & MINDSET MASTERY (VALUE $697)

          • INSIDER EARLY BIRD ACCESS TO LIVE EVENTS!

          • THE ALIGN PLANNING SYSTEM (VALUE $397)

          • MONEY & MINDSET MASTERY (VALUE $697)

          • INSIDER EARLY BIRD ACCESS TO LIVE EVENTS!

            LET'S TAKE YOUR BLOG TO A WHOLE NEW LEVEL!

            PAY IN FULL

            $1,997

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